“OUR PRINTS ARE NO FLEETING TREND. THEY ARE PART OF THE VERY LANDSCAPE OF AFRICA, OF ITS TRADITIONS AND MEMORIES. AND THIS PIECE OF AFRICA, LIKE ITS PEOPLE, CAN TRANSCEND ALL CONSTRAINTS TO MAP OUT A NEW FUTURE.” NINA AMOO, FOUNDER

The AOB capsule collection harnesses the power of the African diaspora to create fashion for modern women. Our take on traditional Ankara pays homage to the rich tradition of African print in contemporary styles that fit seamlessly into everyday wardrobes.

 

Eco-luxe, transeasonal, and affordable, our designs honour and empower all body types. They are investment pieces made to transcend trends and be treasured for a lifetime. African heritage meets modernity in beautifully transformative prints that you’ll want to wear again and again.

THE BRAND

“Our prints are no fleeting trend. They are part of the very landscape of Africa, of its traditions and memories. And this piece of Africa, like its people, can transcend all constraints to map out a new future.” — Nina Amoo, Founder

 

The AOB capsule collection harnesses the power of the African diaspora to create fashion for modern women. Our take on traditional Ankara pays homage to the rich tradition of African print in contemporary styles that fit seamlessly into everyday wardrobes.

 

Eco-luxe, transeasonal, and affordable, our designs honour and empower all body types. They are investment pieces made to transcend trends and be treasured for a lifetime. African heritage meets modernity in beautifully transformative prints that you’ll want to wear again and again.

ON DEMAND

AOB embodies sustainable fashion by producing only as many items as are needed.

 

Our collections are available exclusively in small series and through our on-demand service, which you can order from during our pre-order window. Only once the sale ends do we go into production.

 

Buying on demand may require a little more waiting, but it means that you get affordable luxury quality products with minimal environmental impact.

 

And, because we produce in the UK, we’re ready to ship out 15 days after the pre-order window closes.

SHOP ON DEMAND

OUR PRINTS

Our signature AOB prints are inspired by the African Ankara prints that express the truth of our identity. Each print tells a story. Stories of how we navigate and identify on western soil, and of how we live authentically in tandem with the beauty of our past.

 

The art of Ankara encapsulates this delicate balance. Interlocking threads are woven together, followed by layers of dyeing in vivid hues. Together, they form an elaborate whole that resists easy definition.

 

Just so, geometric patterns and organic shapes in almost Afro-futuristic style unite to represent a cycle of life continually in flux.

SUSTAINABILITY

AOB is all about small, slow, and sustainable fashion.

 

We use digital printing to save on dye, end-of-roll materials destined for landfill, and plant-based fabrics wherever possible. We also use pre-order windows to reduce waste.

 

Our seasonless collection is made up of meaningful style staples. Think of it as a permanent collection with occasional injections of new pieces. All our multifunctional pieces can be restyled and repurposed in several different ways to keep things fresh. And our styles fit all different body types, with generous fits to allow for longevity in your wardrobe.